Course image MGMT 309 - LECT - A : Entrepreneurship - 2023/FALL
Business Administration
This course is an introductory course to entrepreneurship. It covers topics related to the nature and importance of entrepreneurship, forms of entrepreneurship, the entrepreneurial mind and the entrepreneurial process. It also explains the process of developing successful business concepts including recognizing opportunities and generating ideas, encouraging creativity, conducting feasibility analysis, developing an effective business model, conducting industry and competitor analysis and writing/presenting a business plan.